Tokyo street at night, with reflections and illuminated signs

CHICAGO · TOKYO · GLOBAL

CHLOE

PEARSON

Creative Strategy · Brand · Culture · AI

Turning consumer insight, cultural signals, and business strategy into ideas people actually want to look at, talk about, and participate in.

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MEET CHLOE

MEET CHLOE.

Chloe Pearson — also known as Odette — is a Mexican-American strategist and creative working across culture, brand, consumer behavior, business strategy, and emerging technology.

Her background combines marketing, analytics, consumer insight, commercial strategy, visual storytelling, music, cultural research, creative technology, and brand building.

She is especially interested in the places where commerce and culture collide: what people desire, what they identify with, what they share, and what they remember.

CURRENT ORBIT

CHICAGO · TOKYO · MUSIC · BRANDS · AI · INTERNET CULTURE

SELECTED WORK

Strategy, culture, storytelling and experimentation.

TOKYO

Cultural Strategy & Visual Research

CULTURAL STRATEGY · CREATIVE DIRECTION · CONSUMER OBSERVATION · STORYTELLING

An evolving study of Tokyo through nightlife, architecture, fashion, human behavior, music, and everyday cultural signals — translating observation into creative and brand insight.

VIEW PROJECT → · COMING SOON

TOKYO

Cultural Strategy & Visual Research

CULTURAL STRATEGY · CREATIVE DIRECTION · CONSUMER OBSERVATION · STORYTELLING

An evolving study of Tokyo through nightlife, architecture, fashion, human behavior, music, and everyday cultural signals — translating observation into creative and brand insight.

VIEW PROJECT → · COMING SOON

APPLE MUSIC

Predictive Consumer Scaling

CONSUMER STRATEGY · ANALYTICS · PLATFORM THINKING

A strategic exploration of how predictive behavioral analytics and consumer intelligence can inform audience growth, engagement, and platform strategy.

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APPLE MUSIC

Predictive Consumer Scaling

CONSUMER STRATEGY · ANALYTICS · PLATFORM THINKING

A strategic exploration of how predictive behavioral analytics and consumer intelligence can inform audience growth, engagement, and platform strategy.

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BUILDING CHLOE

Personal Brand as a Cultural Product

BRAND STRATEGY · VISUAL IDENTITY · AUDIENCE BEHAVIOR · CONTENT STRATEGY

An ongoing experiment in building a personal brand as a cultural product — combining positioning, visual identity, audience behavior, music, writing, and content strategy into one recognizable world.

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BUILDING CHLOE

Personal Brand as a Cultural Product

BRAND STRATEGY · VISUAL IDENTITY · AUDIENCE BEHAVIOR · CONTENT STRATEGY

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AI CREATIVE LAB

Creative development & emerging technology

AI · CREATIVE TECHNOLOGY · SYSTEMS · EXPERIMENTATION

Experiments exploring how generative AI can accelerate creative development, brand-world creation, content systems, research, and creative workflows.

ENTER THE LAB → · COMING SOON

AI CREATIVE LAB

Creative development & emerging technology

AI · CREATIVE TECHNOLOGY · SYSTEMS · EXPERIMENTATION

Experiments exploring how generative AI can accelerate creative development, brand-world creation, content systems, research, and creative workflows.

ENTER THE LAB → · COMING SOON

CONSUMER INSIGHTS & CPG STRATEGY

Forecasting with a consumer point of view

CONSUMER INSIGHT · FORECASTING · BEHAVIORAL MODELING · STRATEGY

Applied predictive trend forecasting and behavioral data modeling to improve forecasting precision and support better inventory and product-launch decisions.

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CONSUMER INSIGHTS & CPG STRATEGY

Forecasting with a consumer point of view

CONSUMER INSIGHT · FORECASTING · BEHAVIORAL MODELING · STRATEGY

Applied predictive trend forecasting and behavioral data modeling to improve forecasting precision and support better inventory and product-launch decisions.

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BRAND VELOCITY & COMMUNITY SCALE

Cultural fluency, at global scale

COMMUNITY · DIGITAL CULTURE · BRAND GROWTH · AUDIENCE STRATEGY

Co-founded and scaled an organic global digital community to more than 1.5M followers, generating tens of millions of impressions through native cultural fluency and high-velocity engagement.

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BRAND VELOCITY & COMMUNITY SCALE

Cultural fluency, at global scale

COMMUNITY · DIGITAL CULTURE · BRAND GROWTH · AUDIENCE STRATEGY

Co-founded and scaled an organic global digital community to more than 1.5M followers, generating tens of millions of impressions through native cultural fluency and high-velocity engagement.

VIEW PROJECT → · COMING SOON

IMAGE REFERENCES ONLY — ORIGINAL PROJECT PHOTOGRAPHY & CASE STUDIES TO FOLLOW.

CREATIVE ARCHIVE

Ideas, experiments, obsessions, and side quests.

AI VISUAL EXPERIMENTS

TOKYO CULTURAL RESEARCH

MUSIC CURATION

VISUAL STORYTELLING

BRAND WORLDS

WRITING

CULTURAL OBSERVATIONS

EDITORIAL EDITS

CREATIVE DIRECTION STUDIES

Not every interesting idea needs a client first.

THE STRATEGY UNDER THE TASTE.

Creative instinct gets stronger when it understands the business problem underneath it.

CONSUMER INSIGHTS & CPG STRATEGY

Applied predictive trend forecasting and behavioral modeling. Improved forecasting precision by 40% for CPG clients, supporting inventory and product-launch alignment.

COMMERCIAL TECH & ACCOUNT STRATEGY

Managed high-level client relationships and portfolio optimization. Managed a $1M+ portfolio and exceeded targets by 110% at CDW.

BRAND VELOCITY & COMMUNITY SCALE

Built and scaled an organic global digital community to 1.5M+ followers. Generated tens of millions of impressions through culturally fluent digital engagement.

APPLE MUSIC MBA CAPSTONE

Used behavioral analytics, market intelligence, and predictive modeling to explore next-generation subscriber acquisition and brand growth. Developed an enterprise-level strategic framework connecting analytics with cultural engagement.

CREDENTIALS

BA — Marketing

MS — Business Analytics

MBA Candidate — Kellstadt Graduate School of Business, DePaul University

CAPABILITIES

Consumer Insights · Quantitative Market Research · Behavioral Data Modeling · Trend Forecasting · Brand Strategy · Cultural Intelligence · Cross-Cultural Strategy · Creative Strategy · Commercial Strategy · Executive Alignment · AI Workflows · Responsible AI · Python · R · SQL · Tableau · Google Analytics · Salesforce · HubSpot · Generative AI · Analytics Synthesis

LET’S MAKE SOMETHING PEOPLE REMEMBER.

Available for creative, strategy, brand, culture, AI, and emerging-technology opportunities.

CHICAGO · TOKYO · GLOBAL

EMAIL CHLOE · SOON

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RESUME ↗ · SOON